Frequently Asked Questions

What is PLR?

PLR stands for 'Private Label Rights'. It refers to articles which are sold with permission to be customized and reproduced on websites, blogs, or other promotional material without having to be credited to the original authors. This is important to webmasters and bloggers who wish to gain maximum benefit from search engines (Google, Yahoo, Bing, etc.) which reward sites for original content. For RealtyPLR subscribers, it is like hiring a team of 'ghost writers'.

What topics do your PLR articles cover?

Woody Allen said, Eighty percent of success is showing up! When talking about social media, 80% of success is being consistent. Our articles consistently target these keywords and topics (as well as others):
  • Selling a Home
  • Buying a Home
  • Foreclosures
  • Short Sales
  • Luxury Sales
  • First Time Buyers
  • Property Management
  • Income Properties
  • Empty Nesters
  • Relocating Buyers
  • Relocating Sellers
  • Open Houses
  • Mortgage Brokers
  • Mortgage Rates
  • Staging Tips
  • Finding a Realtor
  • Housing Statistics
  • Economic Statistics
  • New Homes Sales

During my 'Free Trial' month can I use the articles on my site and blog?

Yes, you may use them exactly as regular subscribers do. Keep in mind that they may only be used by you and your firm (branch office in larger firms) and of course may never be sold, shared, or given away to others.

Can I see a sample?

Yes! Here are the first two paragraphs from a 2010 article titled Even Cowgirls Get The Property Blues

Back in the '90s, Tom Robbins' imaginative novel was repurposed into a forgettable movie -- but the 'Cowgirls' theme was revived a few years ago in articles about the glum side of skyrocketing property value appraisals: outsized tax bills whose rise was the source of much gloom and doom.

At least today's property owners don't need to complain about rising property values -- but they can (and do) worry about the tumble in book value. Since no one who owns local property bought it so that they could lose sleep over it, how do you (and the cowgirls) make the best of the residential...

For complete samples, sign up for the FREE TRIAL month: this week's current 4-article release will be emailed immediately.

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Times are tough - why pay for RealtyPLR?

The numbers speak for themselves. In 2011, 88% of buyers used the Internet as their source for real estate information vs. 30% for newspaper ads and 19% for home books or magazines. RealtyPLR targets the Internet because it reaches nearly 3 times the number of buyers --- for a cost of less than $1 a day!

Source: 2011 National Association of Realtors® Profile of Home Buyers and Sellers.

Why do I need PLR?

Even superior real estate sites may be penalized if their pages remain static for even a week, and even when common news feeds are included. Thousands of dollars in commissions depend on attracting new buyers and sellers -- and success is increasingly a function of strong web traffic. Since the search engines are constantly comparing sites for current, relevant and unique content, RealtyPLR is extremely valuable in saving its users the time they would otherwise need to devote to constantly creating new content to refresh their site. The literate and readable content from RealtyPLR also gives returning web visitors a reason to bookmark and revisit your site.

What is meant by The SmartWords Advantage™?

It is the unique way we format and deliver RealtyPLR articles to subscribers. Because of the SmartWords Advantage™, it takes only moments to create new timely content filled with search phrases that target your territory and the buyers who are already searching the area.

How will I know it's working?

Increased telephone and email traffic are common indicators. RealtyPLR subscribers in less competitive markets can begin to experience results in as little as two weeks. After uploading a new article or series of articles, simply google one of the keywords plus your town and see where your website ranks. In more competitive markets, rank improvement will take longer. In all areas, consistency is necessary. The key is to differentiate your site through a steady infusion of new content over time.

Is this reprinted material?

Absolutely not. Each and every RealtyPLR article is freshly created by our U.S. team to engage current buyers and sellers in today's real estate market and is available only through RealtyPLR.

What are keywords?

In online marketing, keywords are the words used by prospective clients when they search the web for products or services. RealtyPLR articles are written to subtly include frequent (but not 'packed') mention of the keywords our research staff determines to have been used most often within the past 45 days. By making it quick and easy for you to combine your own location with keywords to create geographically-targeted 'keyword phrases', RealtyPLR subscribers use every article to attract potential clients.

The content reads fine: why bother customizing?

Customizing maximizes the number of clients in your territory (the town or neighborhood you claim when subscribing) who find your site through the maze of competitive sites. It builds your company and personal brand by giving it a current and local flavor. It also helps search engines know that you are providing your blog and web readers with current content aimed at the area they are most interested in.

What does 'SEO' mean?

'Search Engine Optimization' -- it's the process of gaining more visitors to a web site by improving its place on the results pages of search engines like Google, Yahoo!, Bing, Ask, etc.

How can I use the RealtyPLR articles?

Use and change them in any way you like, provided you do not resell or give them to anyone else. Typical uses are: posting on your company or personal web site, in blogs, as features in regular or special newsletters, as part of social media or email campaigns, etc.

Why is the pricing so low?

The costs of creating and supplying the PLR articles are split among the limited group of subscribers.

How does a subscription work?

Each Monday you are emailed the week's release of four original RealtyPLR articles. You are authorized to customize and use as many of them as you like. You retain your rights to use them in perpetuity as long as you abide by the terms and conditions of use, and may claim authorship if you choose.

Why 4 articles per week?

Most companies find that one or two original articles per week are all they need to maintain freshness and relevancy to visitors and the search engine spiders. With at least twice that number available, subscribers can pick subjects and points of view they judge to be most appealing to their own client base.

What if I have trouble customizing?

Just contact the support desk and we'll help. This rarely happens since articles are sent in standard format.

Who creates the articles?

The articles are written and edited by published authors and working real estate professionals. Importantly, all the editorial staff personnel are American college-educated. We have nothing against foreign-based writers, but we all know that North American usage and vocabulary differs in subtle ways from foreign English. Since the target readers are interested in U.S. or Canadian properties, it's vital to build trust through language that always rings true.

Why is it okay for me to claim authorship?

In the business communications industry, public relations and advertising consultants universally allow their clients to claim authorship of their creative output. When a corporate CEO 'writes' a message or a political candidate delivers 'his' stump speech, no one expects individual staff work to be attributed. It would be plain silly to do so: not only would that dilute the message's impact, it would also grossly lower its value to the client.

How did RealtyPLR get started?

A busy real estate professional was at lunch with a longtime writer friend when the conversation turned to advertising and promotion. The pro complained about the quality of the real estate news service her firm used to keep their site active for search engine ranking purposes. She thought the writing was not up to the level of the rest of their site, but had not been able to find an alternative. The writer (who also happened to be a veteran syndicated newspaper columnist) was intrigued by what seemed to be a new internet variation on traditional syndication. After more than a year of research and development, RealtyPLR became reality.

What if I decide to cancel?

Just send us an email: we will respond with confirmation of your request and you will not be billed again unless you decide to reactivate. (You will, however, lose control of your exclusive territory -- it will be released and made available to the first firm to claim it).

I didn't use any articles -- can I try a second Free Trial?

Sorry. One to a customer -- but come on! Less than a dollar a day?

What if I still have a question?

Email your question to support@realtyplr.com, or call us up toll-free at (866) 678-1118.

Realtor® is a copyrighted term owned by the National Association of Realtors® 430 N. Michigan Avenue Chicago, Illinois 60611