Locality
- Right now, your most promising visitors are actively seeking the latest real estate information...but only for your area. Research confirms that most of them will use three or more words when they key in their search phrase.
- That's why every RealtyPLR article is sent to you with words or phrases highlighted in purple: we call this the SmartWords Advantage™. Just substitute your home territory, and the result will be a one-of-a-kind article rich in the latest high-use keywords customized to draw your local clients -- the ones your competitors only hope to attract!
- For example: this sentence-
"...given the number of homes for sale
on the market, you as a potential buyer have plenty of options..."is quickly customized to:
"...given the number of homes for sale in Marysville, you as a potential buyer have plenty of options..."
Timeliness
Now you will be providing fresh commentary more often than the competition -- so why not make that clear to your readers and the search engines?
- If you use new RealtyPLR articles twice a week or more, consider adding the day of the week above the title. It's a proven technique for communicating that your site or blog is one place in town where everyone can go to find the latest insider information.
- And use the SmartWords Advantage™! Even if you change articles less often, you can quickly inject timeliness by substituting a month or seasonal reference wherever you see blue text.
For example:
"...right now, home buyers are finding..."
easily becomes:
"...this April, home buyers are finding..."
Personality
Since the personal connection
is so crucial to the process of converting prospects into clients,
RealtyPLR articles are designed to let you use them to
inject strong elements of
your and your firm's personality.
You are encouraged to place your (or a colleague's) byline on any story -- or even create a weekly column on your site. You can also personalize content by using the following suggestions:
- Change key sentences to the first person by using 'I', 'my', 'our', 'we', etc.
- Add color to broad statements by citing examples from your own real estate experiences.
- Add local references
- Use phrases like 'in our office'; 'here in ______', etc.
- Write your own introductory paragraph, but don't forget to also customize the rest of the article.
